PROGRAM_ Retail
CLIENT_ DJI
AREA_ 180 SQM
STATUS_ Complete
CONTRACT_ Exhibition
CREDITS_ Assoc. K.Ma
The underlying design intent was to express the evolving landscape of tech, and of the macro industry condition, in which DJI is fast becoming the leading entity on drones and drone-related technologies.
Where “The Future of Possible”, co-notates this desire perfectly.
The physical manifestation and expression of such, we have integrated the circular and spiral as our main focal form, as this geometry represents the evolution from natural to technological, inspired from analogue to digital.
Showing the concurrent parametric nature of technology.
With displays and circulation designated in-and-out and around the spiral form.