Nomadic Bookstore

PROGRAM_ Retail
CLIENT_ Lars Müller Publishers
AREA_ 22 SQM
STATUS_ Complete
CONTRACT_ Exhibition
CREDITS_ Assoc. C.Huang, AA Museum Lab

Conceived as an itinerant urban structure, the hovering LED-lit roof of the pavilion projects into the city ever changing provocative titles of books and shelters the publications within a soft interior-scape.

Inside the pavilion, the predominant use of cork with diamond-pointed ashlar ceiling details, allows for a uniform exhibition book display and provides an acoustically subdued environment within the hustle of the urban Milanese context.

Intended as a prototype, in future incarnations the pavilion will transform itself at night by seamlessly morphing into a closed volume through the use of a pneumatic system.

The project is intended as a manifesto of the relevance of books in the context of the expansion of the digital. Located in the heart of the Brera Design District in Milan, in Piazza San Marco, the project presents a selection of Lars Müller Publisher’s books on Design, Architecture, Photography, Art and Society.