Miele Exhibition

PROGRAM_ Retail
CLIENT_ Miele
AREA_ 180 SQM
STATUS_ Complete
CONTRACT_ Exhibition
CREDITS_ Assoc. C.Huang, Cassells

Held in the atrium of Hong Kong’s IFC Mall, the exhibition was a celebration of the past 114 years of the company’s legacy.

The display housed both heritage products and the latest technologies, shrouded beneath a swirling fabric and bubble sculpture suspended from the ceiling above.

The suspended sculpture evoked a playful and romantic take on laundry imagery fitting comfortably within the luxury mall setting.

The cuts of the massing, evolve and create open circulation throughout the spatial experience. Where visual lines garner interest and strategic framing of the exhibition.