LINE ‘Rebrand’

PROGRAM_ Visual Identity & Corporate Identity, Branding, Web, Mobile
CLIENT_ LINE Corporation
CATEGORY_ Print Media, Promo Items, Packaging, Digital, UI/UX
STATUS_ Complete
CONTRACT_ Graphic Design
CREDITS_ Assoc. R.Lo

With the introduction of LINE TV, LINE LIVE, LINE NEWS and LINE BLOG, the original VI, CI and

branding of LINE Messenger’s visuals were pulled up for a huge overhaul.

Overall scheme for the new services were sketched, drafted, developed and detailed, and thus ready for full roll-out with Associate Rolen leading the team as design director for the project.

Compatibility and visuals for mobile, desktop LINE and tablet were of prime concern in how the user interface transformed and transferred across the platforms,

a seamless LINE experience was paramount.

With the announcement of the newly launched services at the LINE CONFERENCE in Tokyo, Japan 2016, the existing users of LINE Messenger has welcomed and given a positive and energetic applause to LINE Corporation and the design team for their efforts for the loved app.