LINE ‘Friends Store’

PROGRAM_ Retail, Hospitality, Branding, Promo, Advertising
CLIENT_ LINE Corporation
AREA_ 90 SQM
CATEGORY_ Print Media, Promo Items, Packaging
STATUS_ Complete
CONTRACT_ Graphic Design, Interior
CREDITS_ Assoc. R.Lo, Assoc. C.Huang

Permanent store for LINE brand’s range of LINE Friend’s merchandise and goods, located at Taipei Train Station in central Taipei City.

A mixture and range of colors available from the products on display determined the interior retail store’s wall, floor and ceiling color palette.

Detail for the custom display cabinets were also designed specifically for the new range of merchandise.

Focus was particularly paid to the main theme, an eye-catching gigantic bear, to break the small sized items created visual haze due to limited space, a need to service all product ranges were made as a commercial requirement and decision.

In addition to the store design and implementation, the scope also included a preliminary design phase for print on LINE’s new range of products line and F&B range.

The fun, lively and energetic nature of the brand, via imagery and patterns, are expressed from the center and expanded as well onto the structural pillars beyond the property.