PROGRAM_ Retail
CLIENT_ DJI
AREA_ 140 SQM
STATUS_ Complete
CONTRACT_ Exhibition
CREDITS_ Assoc. K.Ma
The design intent was to express a accumulation of the developed multi-scalar expression of the gestures of stepped, staggered and the overlaid. Another step in the evolving landscape of tech and of the macro industry condition.
Where “The Future of Possible”, slogan makes a return, and the physical manifestation, of the design is a renewed face of DJI.
As the product line grows, the displays of sub-categories and interactivity between products have called a need for modularization and compartmentalization methods, to consider the renewed circulatory experiences that the user may require when forging through the space.
Thus it was imperative that the hierarchy of the sales process, as well as the product mix was appropriate and harmonious in their localization. Showing maturation of the brand as well as their spatial experiences.
The maturing of the parametric, is the re-construction, post-evolution, of the patterns and forms in which is materialized.