PROGRAM_ Retail
CLIENT_ DJI
AREA_ 90 SQM
STATUS_ Complete
CONTRACT_ Exhibition
CREDITS_ Assoc. K.Ma
Where previous design intent was to express the evolving landscape of tech, and of the macro industry condition, in which DJI is fast becoming the leading entity on drones and drone-related technologies.
Alternative expressions were found for this condition through stepped, staggered and overlaid geometries.
Where traditional massing and form were manipulated to re-imagine the circular and spiral’s affect on orthogonal forms, in both elevation and plan. This geometry also represents an evolution from natural to technological, inspired from analogue to digital.
The parametric nature can be dynamic but also familiar.
Displays and circulation of this method, was able to bring a sense of structured cohesion to the stepped, staggered and overlaid sub-spaces.