PROGRAM_ Retail
CLIENT_ Burberry London
AREA_ 370 SQM
STATUS_ Complete
CONTRACT_ Interior, Management, Consulting
CREDITS_ Assoc. C.Huang, K.Ma
The design accordingly pays homage to Burberry’s history, manifested through a contemporary lens to spotlight the label’s iconic cotton-gabardine trench coat. Whilst adhering to strict Design and Fit-Out standards of Burberry London, there was an opportunity to vary and add a tinge of new flavors.
‘We wanted to create a domestic shell, a home where art, culture and people move through intelligent and elegant modernity,’ says C.Huang.
The main entry way and central display is conceptualized as an ever-changing gallery environment for which to display Burberry’s latest collections, with a standalone square-frame unit for merchandising.
A play upon the brand’s storied heritage while remaining attractive enough to a young generation of shoppers, with its atmosphere reflecting a fine balance between traditional retail and sleek concept shop.